Post by account_disabled on Feb 20, 2024 10:48:36 GMT
In my opinion, you should talk about your business: what you can offer people, what their needs are able to satisfy, how you help the client, the country, what your values are. These factors have become important for the audience that is faced with a choice between brands. Can you single out the main message that Intertop is currently carrying? On Independence Day, we collaborated with various agencies. We sold t-shirts with their designs and donated money to help the Armed Forces. There was a message: "Intertop is your Ukrainian fashion shop.
" Now we can interpret it in different ways, for example: "Intertop is an everyday fashion shop", "children's", etc. The main thing is that Intertop is your company, in your country, which lives in your interests, shares France Phone Number challenges with you and works for victory, like the entire heroic People of Ukraine. In your opinion, how important is it for business to speak loudly about its pro-Ukrainian position? It is very important because the client has become more sensitive. People look closely at brands to see if there are any Russian "roots" in the business or network.
It is not necessary to "publicize" on this topic, because you can quietly and without unnecessary words make your own contribution to victory. We had an offer to appear on TV to "cover" our activities in support of the state and the army. We decided to transfer the money for aid, and we shared our pro-Ukrainian position with clients on our own channels. Given the choice between simply helping or helping and investing in getting the word out about the help, it is better to choose the first option in a resource-constrained environment.
" Now we can interpret it in different ways, for example: "Intertop is an everyday fashion shop", "children's", etc. The main thing is that Intertop is your company, in your country, which lives in your interests, shares France Phone Number challenges with you and works for victory, like the entire heroic People of Ukraine. In your opinion, how important is it for business to speak loudly about its pro-Ukrainian position? It is very important because the client has become more sensitive. People look closely at brands to see if there are any Russian "roots" in the business or network.
It is not necessary to "publicize" on this topic, because you can quietly and without unnecessary words make your own contribution to victory. We had an offer to appear on TV to "cover" our activities in support of the state and the army. We decided to transfer the money for aid, and we shared our pro-Ukrainian position with clients on our own channels. Given the choice between simply helping or helping and investing in getting the word out about the help, it is better to choose the first option in a resource-constrained environment.